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SKYY® VODKA & AMFAR: LIMITED EDITION BOTTLE TO BENEFIT THE FIGHT AGAINST AIDS

SKYY’s first-of-its-kind “Flocked” Blue Velvet Bottle helps consumers give back this holiday season and we love that. The premium vodka’s iconic blue bottle is donning a new festive look this winter, all in the name of the true holiday spirit. SKYY, the number-one domestic super-premium vodka in the US, and the American Foundation for AIDS Research (amfAR), one of the leading nonprofits dedicated to ending the global AIDS epidemic, are partnering this holiday season to launch the exclusive SKYY Vodka Blue Velvet Limited Edition Bottle. The chic soft-to-touch bottle is flocked with an intricate, blue velvet pattern, naturally, and is a design element never before used in the spirits industry. We think it will make the ideal, unique festive gift for consumers who want to give back to the world this holiday.

“amFAR is an incredible organization that contributes greatly to the ongoing battle against AIDS,” says Jason Daniel, Brand Director, SKYY Vodka. “We are thrilled to partner with them on the Blue Velvet Limited Edition Bottle which not only showcases SKYY Vodka’s dedication to quality, innovation and style, but also our commitment to charitable giving. For holiday parties this year, we hope folks reach for the SKYY Blue Velvet Bottle as an easy and fun way to give back to their communities.”

It is a fashionable twist on the iconic SKYY cobalt blue glass bottle, so the Blue Velvet Limited Edition Bottle makes it easy for gift givers to show their true holiday spirit in style. In honor of the partnership, SKYY has also created two festive specialty cocktails that we can’t wait to try while entertaining:

amfAR Holiday Spirit Martini

3 oz. chilled SKYY Vodka

Hint of Cinzano Extra Dry Vermouth

Fill shaker with ice, add SKYY Vodka and a drop of Vermouth. Shake vigorously then pour into a chilled martini glass.

SKYY Vodka Mistletoe

1 ½ oz. SKYY Vodka

1 oz. Raspberry Liqueur

Squeeze of Fresh Lemon Juice

Mix ingredients in a shaker filled with ice. Strain into chilled, martini glass and garnish with cranberries.

The SKYY Blue Velvet Limited Edition Bottle will be available for a limited time at liquor stores nationwide for a suggested retail price of $18.49 for 750 ml.

For more information, visit http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka